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Category Archives: preeching to the converted

He may be a sportsman with stacks of actual ‘personality’.  Who played a major part in winning the Ashes, and is playing his part to try and retain them, and a bowler of top international standing, Graeme Swan did not get BBC Sports Personality of the Year. No where near the top 3….

Only 13,767 people bothered to vote for him;  a mere 1.97% of the vote, he came 9th out of a field of 10. Swanny,  @swannyg66 has nearly 122,000 followers on twitter.  He fronts the ECB video reports from the Ashes tour too.  So social media, what is it good for?  Useless for fixing a top prize.

The winner, McCoy polled 293,152 votes.  15 times champion jockey and this years National winner.  So the investment of a lifetime at the top of his sport and the emotional pull of finally winning a ‘Crown Jewels’ sporting event for the first time in that career.

Despite Ashes heroics will another cricketer ever win it again?    Cricketers have relatively short careers in the limelight.  The ‘Crown Jewels’ event for cricket is increasingly obscured as less and less media deal with the sport, except to cover increasingly more personal events such as driving to get a screwdriver [after partying] to free your cat from under the floorboards of your house – silly Swanny!  The Sky viewership is limited even for the Ashes.  The series is loosing emotional stock value for the floating voter.

Flintoff, a big personality, won it on the back of a gripping series, set against a two decade drought of England success played out in full view of the TV watching public, over 8 million at times.  He could also drink for Britain, as well as scare the shit out of the Aussie bluster.  Botham was the last time we had anything similar, Swanny is a character but he is not quite of that type yet.

There are just not enough cricket fans in England – without cricket being on TV, do you think a cricketer will ever get it again….. what percentage of the watching BBC public will have seen Swann in action, indeed any cricketer this year…think about it.

And of course it is a BBC TV thing…. and cricket now is soooo not their sport.

Without a regular media position or question of sport slots or somesuch, it aint going to happen.   Perhaps if Broad with his legion of Broadettes, if he can keep up a trail of wickets and runs for the next decade, and does not attract a trail of red top floozies…. is that looking good to you?  Should we take a punt now?

Then again he is a bowler in rehab, right now….perhaps not.

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